Case Histories

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VANINI, ICAM 2017

Integrated campaign dedicated to Vanini by Icam. The media plannig has the goal of create brand awarness, through Veloleo and tram branding in Milan and with sampling activites of the product. The OOH campaign is integrated by offline and digital plan. Period: december 2017

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#IN LOMBARDIA C’E’ TANTO DA SCOPRIRE 2017

International tourism campaign to Regione Lombardia. The mediamix integrates press, Tv, OOH, radio and web. The message is advertised for two month through banner, native adv, and publications on important international magazines about travel, tourism and life style, to better achieve the public interested. Diversification and variety in the choice of OOH, impact formats with

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XF SPORTBRAKE, LINATE 2017

Advertising OOH campaign for Jaguar XF Sportbrake; exhibition area with video wall and hostess service after the security checks to Linate airport. Period: november 2017

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REGIONE LOMBARDIA, PRODOTTI DOP 2017

Advertising campaign for Regione Lombardia. The mediamix integrates press and web channels. The campaign has its goal in advertising the excellence of Lombardy’s products, therefore it spreads the message by press releases on national magazines and digital adv. The audience is geolocalized in limited areas. Period: november 2017

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TOURISTIC CAMPAIGN – GARDA LAKE 2017

International brand awareness campaign for Garda Lake, sponsored by Explora – Regione Lombardia. The media planning focuses on web and press. The campaign opens with press releases on magazines about travel and tourism. The digital plan focus on banner and content marketing activities, targetting the audience by geographic location area. Period: november 2017

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VOLKSWAGEN 2017, OOH BARI

OOH campaign in Bari airport to advertise the Volkswagen local delear. Impact formats with medium size and videocomunication were positioned in the main areas of departure, arrival and transit zones to target all audience airport. Period: november 2017

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VIASAT, OFFLINE CAMPAIGN 2017

Offline campaign for Viasat. Publications on newspapers, throughout the month of November and December, to strengthen the comunication on national press.

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HENRY LONDON 2017

Henry London digital campaign.The media planning focuses on display banner on major social media to strengthen the online comunication  to target an audience interested to fashion e lifestyle. Period: November 2017

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