EXPLORA: BIRTH OF THE PASSPORT IN LOMBARDY
Explora, Destination Management Organization of the Lombardy Region with MediaXchange, launches campaign to promote tourism initiative Passport in Lombardy, to collect all the places visited.
The schedule includes a mix of tools from the web world: conveying targeted adv video and banner display is that of networks of thematic sites.
The campaign is based on the logic of content marketing is based on geolocation strategies, to reach citizens and tourists of Lombardy.
Period: November / December 2016