EXPLORA, BRAND AWARNESS LOMBARDY 2017

International Brand Awareness campaign for Lombardia, sponsored by Explora of Regione Lombardia.

The media planning, made by MediaXchange, focuses on digital and press for different projects of Exlora.

The campaign opens with publications on important periodic about travel and tourism, to better achieve its public interest.

Smart Choice the Digital, increasingly used for the travel adv.

Annual campaign