Extrastar’s communication at Homi 2016
OOH campaign dedicated to Extrastar, during Homi 2016 Exhibition in Milan.
The campaigns includes the full branding of the handrail above the ticket office at the main entry, billboards at the two main parkings, a striking billboard on the glass wall of Extrastar’s hall and several billboards on columns, all along Corso Italia. A strategic course, to complete Extrastar’s presence at the exhibition, empower its visibility and impact in terms of communication, taking the visitors close to the internal expo area.
Period : 16-19 September