INTERNATIONAL CAMPAIGN FOR LOMBARDY, NEW YORK 2017
MediaXchange plans the international tourism promotion campaign to Lombardy in New York. The Media planning supports the tourist flow to Lombardy countries.
The comunication is conveyed with a emotional video of 60 seconds, that it is broadcasted on one of the most impressive digital spectacular in Times Square, strategically located between 43rd and 44rd St. of Broadway to hight visibility.
Period: october 2017