LAND ROVER, INTEGRATED CAMPAIGN 2017

Land Rover’s campaign adv 2017, to promove the new Discovery Sport-Dark Edition

The media mix is integrated: Digital, OOH and press.

The goal is to convey the campaign on users in target , who are visiting premium websites with high traffic, vertical on travel or automotive sectors, with high impact formats.

The use of cookies conveys the campaign on characteristics of user.

Diversification and variety in the choice of OOH,  placed in the airports of Turin, Milan Linate, Venice, Bologna, Rome Fiumicino and Bari-Brindisi.

Impact formats with medium and maxi size and videocomunication  were positioned In the main areas of departure, arrival and transit zones.

The offline campaign is conveyed on famous national daily  press, to reach your audience interest.

Period: february 2017