LUCE BIANCA GROUP IN MADRID, BARCELONA, VALENCIA, BASEL: LET COUNTRIES BE PRECIOUS
Luce Bianca Group is about jewels and fashion. To support the customer’s goal abroad, MediaLease has planned tools that perfectly reached the target, both to promote the brand awareness (in Spain, as accorded) and to catch the audience during a special brench event in Basel.
MediaLease chose OOH tools in the most congested roads and at the airport. From Switzerland to Spain, the jewels manufactured by Luce Bianca Group have been much more promoted.