MASERATI IN PARIS: GHIBLI ABOVE ALL
Maxi billboard Paris
Maserati is market leader in luxury automotive. For the launch of Ghibli, the first ever Maserati diesel-powered car, MediaLease has planned OOH tools in Paris, in order to reach in a tactical way the audience. The message is simple, the size big, the positions really strategic: the campaign is international, the impact is strong, the visibility absolute.