MIMMO ROTELLA IN BASEL: IT’S ALL ABOUT ART AND CULTURE
Mimmo Rotella was one of the most famous italian artist in pop-art and expressionism.
To spread the communication about Rotella’s exhibition that took place in 2014 at Palazzo Reale in Milan (Italy), MediaLease planned several OOH placement abroad, in Basel.
Airport, main roads, railway stations were covered by the graphics of the exhibit. This way, the audience travelling to Milan from Switzerland was completely reached.