Case Histories

Mediaxchange

XF SPORTBRAKE, LINATE 2017

Advertising OOH campaign for Jaguar XF Sportbrake; exhibition area with video wall and hostess service after the security checks to Linate airport. Period: november 2017

Mediaxchange

REGIONE LOMBARDIA, PRODOTTI DOP 2017

Advertising campaign for Regione Lombardia. The mediamix integrates press and web channels. The campaign has its goal in advertising the excellence of Lombardy’s products, therefore it spreads the message by press releases on national magazines and digital adv. The audience is geolocalized in limited areas. Period: november 2017

Mediaxchange

TOURISTIC CAMPAIGN – GARDA LAKE 2017

International brand awareness campaign for Garda Lake, sponsored by Explora – Regione Lombardia. The media planning focuses on web and press. The campaign opens with press releases on magazines about travel and tourism. The digital plan focus on banner and content marketing activities, targetting the audience by geographic location area. Period: november 2017

Mediaxchange

VOLKSWAGEN 2017, OOH BARI

OOH campaign in Bari airport to advertise the Volkswagen local delear. Impact formats with medium size and videocomunication were positioned in the main areas of departure, arrival and transit zones to target all audience airport. Period: november 2017

Mediaxchange

VIASAT, OFFLINE CAMPAIGN 2017

Offline campaign for Viasat. Publications on newspapers, throughout the month of November and December, to strengthen the comunication on national press.

Mediaxchange

HENRY LONDON 2017

Henry London digital campaign.The media planning focuses on display banner on major social media to strengthen the online comunication  to target an audience interested to fashion e lifestyle. Period: November 2017

Mediaxchange

DISCOVERY SPORT, OOH CAMPAIGN 2017

OOH campaign 2017 dedicated to the new Discovery Sport by Land Rover home. MediaXchange plans the comunication with OOH formats in airports and in shopping centers. Digital posters strategically situated in italian airports to capture travelers in transit zones. Impactful and video formats in shopping centers Period: November 2017

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