Case Histories

Mediaxchange

ROVAGNATI, DIGITAL CAMPAIGN 2017

Digital campaign for Rovagnati during the Christmas time 2017. Digital tools integrated on vertical web site and social media to reach the audience interested about Food. Period: december 2017  

Mediaxchange

ICAM, INTEGRATED CAMPAIGN 2017

Integrated campaign dedicated to Vanini by Icam. The media plannig has the goal of create brand awarness, through Veloleo and tram branding in Milan and with sampling activites of the product. The OOH campaign is integrated by offline and digital plan. Period: december 2017

Mediaxchange

XF SPORTBRAKE, LINATE 2017

Advertising OOH campaign for Jaguar XF Sportbrake; exhibition area with video wall and hostess service after the security checks to Linate airport. Period: november 2017

Mediaxchange

REGIONE LOMBARDIA, PRODOTTI DOP 2017

Advertising campaign for Regione Lombardia. The mediamix integrates press and web channels. The campaign has its goal in advertising the excellence of Lombardy’s products, therefore it spreads the message by press releases on national magazines and digital adv. The audience is geolocalized in limited areas. Period: november 2017

Mediaxchange

TOURISTIC CAMPAIGN – GARDA LAKE 2017

International brand awareness campaign for Garda Lake, sponsored by Explora – Regione Lombardia. The media planning focuses on web and press. The campaign opens with press releases on magazines about travel and tourism. The digital plan focus on banner and content marketing activities, targetting the audience by geographic location area. Period: november 2017

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