Case Histories

Mediaxchange

ROAD HOUSE, OOH CAMPAIGN 2017

Road House’s OOH local campaign to advertise the new opening in Grosseto. The media planning OOH is based on billboards, bus stop and dinamic advertise. Period: November 2107

Mediaxchange

SUNDEK 2017

Sundek, the leader brand of swimwear, with MediaXchange planning the OOH advertise campaign of its shop in Puerto Banus. Billboards in strategic area to target the flow. Period: july 2017

Mediaxchange

FIDENZA VILLAGE, OOH 2017

OOH campaign for Fidenza Village. High visibility equipment: Billboard and Y formats, they are positioned in strategic areas with high flow to reach the driver. Period: may 2017

Mediaxchange

TRENORD, DISCOVERY TRAIN SUMMER 2017

Trenord, with Discovery Train Summer 2017 project, has a purpose to create shared activities through itineraries in Lombardy to promove the train as an economic and eco friendly transport. The digital media planning conveyed on web publishing a special devoted to Trenord, spreading the message through standard and vertical banner and through activities of content marketing. The digital campaign

Mediaxchange

CREDIMI 2017

Credimi chooses Offline to promote the local campaign in Veneto. The campaign is based on publications on local newspapers, to reach a wide audience. Period: july 2017

Mediaxchange

ROVAGNATI SNELLO, DIGITAL CAMPAIGN 2017

Rovagnati chooses the digital for Snello campaign 2017. Digital planning by MediaXchange consists in a web serie of 4 episode with webstar Tess Masazza on social media. The campaign targets a wide audience, from Millenial to Generation X, mostly female audience interested to food and fitness. Period: july 2017

Mediaxchange

REGIONE LOMBARDIA, ISTITUTO TUMORI 2017

Adv campaign for Regione Lombardia to promote the Institution of Tumors. The media mix integrates web, radio, press, tv and OOH. OOH format: street box, digi mupi and posters. Pubblications on national magazines and digital tools strategically integrated. Period: luglio 2017

Mediaxchange

JEEP, FIUMICINO 2017

Campaign 2017 dedicated to the new Jeep Compass in Fiumicino Airport. Exposure of new car by Jeep home at the A10 area, located after security checks with hostess, graphics dedicated service and digital backlit billboards. Strategic choice to catch the attention of all travelers in the main areas of departure and arrival. Period: july

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