Case Histories

Mediaxchange

TOURISTIC CAMPAIGN – GARDA LAKE 2017

International brand awareness campaign for Garda Lake, sponsored by Explora – Regione Lombardia. The media planning focuses on web and press. The campaign opens with press releases on magazines about travel and tourism. The digital plan focus on banner and content marketing activities, targetting the audience by geographic location area. Period: november 2017

Mediaxchange

VOLKSWAGEN 2017, OOH BARI

OOH campaign in Bari airport to advertise the Volkswagen local delear. Impact formats with medium size and videocomunication were positioned in the main areas of departure, arrival and transit zones to target all audience airport. Period: november 2017

Mediaxchange

VIASAT, OFFLINE CAMPAIGN 2017

Offline campaign for Viasat. Publications on newspapers, throughout the month of November and December, to strengthen the comunication on national press.

Mediaxchange

HENRY LONDON 2017

Henry London digital campaign.The media planning focuses on display banner on major social media to strengthen the online comunication  to target an audience interested to fashion e lifestyle. Period: November 2017

Mediaxchange

DISCOVERY SPORT, OOH CAMPAIGN 2017

OOH campaign 2017 dedicated to the new Discovery Sport by Land Rover home. MediaXchange plans the comunication with OOH formats in airports and in shopping centers. Digital posters strategically situated in italian airports to capture travelers in transit zones. Impactful and video formats in shopping centers Period: November 2017

Mediaxchange

FIAMM, CAMPAIGN 2017

MediaXchange for Fiamm digital and offline campaign, leader in car battery. The message is spread with display banner to strengthen the brand awareness online, integrating on different channels and tools, to target an audience that are interested to engines. Publications on national press. Period: November 2017

Mediaxchange

BIKKEMBERGS, DIGITAL CAMPAIGN 2017

Digital campaign for the winter footwear collection by Dirk Bikkembergs. The digital planning focuses on display banner on vertical site and on digital tools on major social media,  to strengthen the online communication. Period: november 2017

Mediaxchange

GREEN & BLUE, TREKKING 2017

International campaign for Explora by Regione Lombardia. The digital media planning integrates digital tools on vertical sites about travel and life style to get audience interested to tourism and sport. Period: november 2017  

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