Case Histories

Mediaxchange

BAYER, OOH CAMPAIGN 2018

OOH campaign for Bayer. The media planning focuses on different OOH system in shopping centers of Lombardy to reach the audience in moviment. Period: december 2017- jaguary 2018

Mediaxchange

#IN LOMBARDIA C’E’ TANTO DA SCOPRIRE 2017

International tourism campaign to Regione Lombardia. The mediamix integrates web, press, radio, Tv, OOH, airport and networks stations . The message is advertised for two month through banner, native adv, and publications on important national and international magazines about travel, tourism and life style, to better achieve the public interested. Diversification and variety in the choice

Mediaxchange

RIZZOLI EMANUELLI, INTEGRATED CAMPAIGN 2017

Integrated campaign for Rizzoli Emanuelli on december 2017. Web, press and OOH are strategically integrated. The campaign opens with press releases on magazines about food and cooking; digital tools on web sites and social media. The OOH planning spread the messsage with digital billboards in a traffic area and in the shopping center of Milan.

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