QUATTROPIUME’ S CAMPAIGN 2017
Choosing digital for the launch of the new brand crafts Quattropiume , created by four minds, that with their collection transform addicted luxury in designers of their accessories.
The media planning, created by Mediachange, covers greater online communication and brand awareness, mixing digital pr and web advertising on highly vertical channels and in target.
The new campaign is promoted by fashion blogger.
The geolocation plan, in Italy, is on Milan and Rome; abroad, particularly in Germany.
Period: march 2017