SAN PATRIGNANO, AWARENESS CAMPAIGN 2017
MediaXchange for the campaign 5 × 1000 San Patrignano, between February and March 2017
The goal of the campaign is to raise public awareness about the issue of addictions, encouraging prevention through economic support, guaranteed by the donation of your 5 × 1000 tax return.
The media mix of the awareness campaign is organized on different media: National TV, National and local radio broadcasters; OOH developed on digital format and circuits distributed on the national network, especially in Milan stations; Malls circuit in Lomabardi shopping centers; on screens on buses.
The campaign is also conveyed on national and local press.