TRENORD, DISCOVERY TRAIN SUMMER 2017
Trenord, with Discovery Train Summer 2017 project, has a purpose to create shared activities through itineraries in Lombardy to promove the train as an economic and eco friendly transport. The digital media planning conveyed on web publishing a special devoted to Trenord, spreading the message through standard and vertical banner and through activities of content marketing. The digital campaign is based on geolocation strategies, to reach citizens and tourists of Lombardy.
Period: july 2017