Ty’s communication at Homi 2016
OOH campaign dedicated to Ty, during Homi 2016 Exhibition in Milan.
The billboards selected creates a net which follows the visitor from the mezzanine floor (just outside the subway) until the Ty’s hall, passing through the ticket area, the stairs, benches tables and big impact billboards on Corso Italia.
Strategic positioning for a widespread communication and an increased presence at the Trade Show.
Period : 16-19 September