VALTELLINA 2017, INTERNATIONAL ANNUAL CAMPAIGN

Annual Brand Awareness campaign for Valtellina, sponsored by Explora of Regione Lombardia.

The media planning made by MediaXchange focuses on digital and press.

The campaign opens in March 2017, with publications on important periodic about travel and tourism, to better achieve its public interest.

Smart Choice the Digital, increasingly used for the travel adv.

Strongly targheting the audience for geographic location area.