Mantova hospital promotes university courses for medical professions

MediaXchange has announced the launch of the new Mantova hospital advertising campaign from march 7 to march 13. The objective is to promote university courses in order to direct students to a sanitary professional career.

MediaXchange has announced the launch of the new Mantova hospital advertising campaign from march 7 to march 13. The objective is to promote university courses in order to direct students to a sanitary professional career.

Ads main focus is about offline local media, to meet the precise client’s needs. The selected media for this campaign are press and radio, two marketing evergreen that are particular effective if they are managed strategically.
The press campaign is focus on local newspaper so that the message can reach citizens in a easy and immediate way.
Radio will broadcast a commercial every day in the week of the advertising campaign for a simple, coordinate and effective mediamix.

All this offline communication will be accompanied with social network advertising on Facebook and Instagram. These two online instruments were simply perfect to reach a young audience. This is a target composed by curious and updated people, naturally prepared to receive involving promotional messages.