MediaXchange for San Patrignano’s 5×1000 campaign on Daily Media
MediaXchange is planning the advertising activities for San Patrignano 5×1000 campaign. The news is duly reported on page 19 of today’s edition of Daily Media (16.05.2016). San Patrignano is the biggest drug rehabilitation community in Europe.
The article underlines that the campaign’s ultimate goal is to sensitize public opinion about addiction and favour prevention thanks to the economic help guaranteed by 5×1000 donations.
The media plan is composed of: television (RAI channels), Lombardia’s radio stations, pre-roll video and display banner activities on the web, digital medium format and video circuit in Milan.