MediaXchange on Daily Media for the planning of social campaign for ANFFAS Milano Onlus
ER Creativi in prima linea agency, in partnership with MediaXchange, won the pitch of ANFFAS Onlus Milano for the 2016 communication activities planning. The news is duly reported on today edition of Daily Media (page 17).
ER will create and realize the advertising campaign while MediaXchange will manage the media planning and buying. The campaign will begin in october 2016 with a series of events in Milan. Each event will be promoted by a precise and effective advertising campaign.
The ultimate goal is to increase ANFFAS Milano Onlus’ awareness on Milan’s territory and to sensitize public opinion about social inclusion.
ANFFAS Milano, active from 1956, is one of the 170 ANFFAS local associations on the italian territory and member of ANFFAS Onlus national federation. ANFFAS is an association composed by the relatives of people suffering a mental or relationship handicap. Their goal is to promote, guarantee and protect the complete respect of human rights and all the fundamental freedoms of disabled people.