Renault Kadjar: national preview at Fiumicino airport (1-30 march 2016)

From march 1, there’s more audacity in Fiumicino airport: new Renault Kadjar cross-over, only for drivers that love to risk.

Everyone on board of the new Kadjar at Fiumicino airport: in expositition in B4 area throughout march.

From march 1, there’s more audacity in Fiumicino airport: new Renault Kedjar cross-over, only for drivers that love to risk. 

Everyone on board of the new Kadjar at Fiumicino airport: in expositition in B4 area throughout march.

This year march will be totally cross-over style for Renault: spring is coming, everyone wants to leave…It doesen’t matter if it’s by plane or by car.
It’s the perfect moment to launch the new KADJAR for Renault because it’s the ideal cross-over car that you need in order to dominate streets where adventure takes over. Kadjar is a vehicle created only for giving you strong emotions while you drive… or you simply admire it at Fiumicino airport.
From march first to march 30 Renault chooses to communicate with MediaXchange at Fiumicino airport. Renault doesn’t consider Fiumicino a simple medium but also a great location for qualified lead generation. In this fantastic place Renault can attract its target thanks to an all-branded Renault Kadjar enviroment and by offering its potential new clients the incredible opportunity to book immediately a test drive.
Thanks to this advertising campaign, Renault gives a significant support to its car dealers network: they promote the new cross-over while they invite many people to go to the test drive and try the Renault Kadjar unique experience.
Kadjar exposition area is well-studied to the smallest details. It’s completely consistent with advertising campaign concept: design, lights, even urban and off-road jungles are perfectly reproduced in this place.
In addition to b4 gate exposition area and with the ultimate goal to maximize lead generation activity, Renault provides a mobile strategy with the fundamental support of MediaXchange and its exclusive online service Mediabox, a customized wifi system that allows you to interact with a series of contents in tailor-made landing page created for the occasion by MediaXchange digital experts. In this particular online platform you can download on your smartphone images, videos and other materials that will help you to discover the great feautures of the new Renautl Kadjar. The perfect integration for one on one traditional communication.