Media Barter

Media barter allows the companies to invest in advertising activities by supporting their campaign with products and goods.

The bartering activity bases on compensation between products and advertising.

The company can develop its campaign in Italy or abroad, optimizing the investments in communication and, at the same time counting on a skilled partner for the trade of goods.

MediaXchange can offer the right support to all the companies for all the markets: automotive, food, beverage and FMCG, luxury, jewels, fashion, OTC pharma, industry, tourism and leisure, furniture and household products.

To exploit the real benefits of media barter, it’s necessary to consider three important steps, by which we can evaluate the best cooperation and offer the best service:

1. PRODUCT LIST, BLACK LIST AND EVALUATION OF THE GOODS

The company gives MediaXchange the product list and the technical tabs, so that MediaXchange can easily define the best guidelines from a trade and media planning points of view. We agree the value for the product basing on the client’s indications, then we define together the black lists concerning the markets and channels in which it’s not possible to sell the product.

2. MEDIA PLANNING

We share the brief with the client to analyze needs, goals and targets. We take this information and give it to our media buyers, so that they can proceed with the most performing adv tools.

3. PRODUCT SALE

Totally respectful of the limits and indications agreed, we take care about the sell out of the products, finding out both alternative and new channels in Italy and abroad, exploiting our network to create effective synergies between those companies which can make business together.

Corporate Barter can make the difference between companies: it allows them to protect the assets, develop efficient advertsing campaigns, optimize the trade of goods in overflow.

In brief: it’s all about sharing your issues with an expert, cross-tasking and reliable partner.