MediaXchange is an independent company, part of the international holding MediaLease, that counts over 40 years in the automotive trade field.
Deep knowledge of the dynamics that move the market:
We know that the automotive market answers to specific needs in terms of sales time tabling and trading goals. We also have know-how in fleet and car rental.
Direct partnership with the main car manufacturers:
We have grown up with the market, so we’ve always worked with its main players. We supported manufacturers, dealers and independent retailers.
Tactical and strategical actions implementation
We've tested on ourselves several solutions, until we’ve found the best advertising actions to improve sales and trade in automotive.
MediaXchange supports each automotive player and ensure results for a market that constantly evolves, where people buy cars independently by using car configurator and web to get information about the current offers.
Thanks to our expertise we can work on all the levels, to study on-demand or tailor- suited projects, using the synergies of our network.
We work on three levels:
Experience in automotive and media
Over 40 years of vertical experience in automotive at the advertising service: stock solutions, network, expertise as traders and marketing players.
Strategy & Tactic
Expertise in local trading and retail
Alignment, declination of the HQ strategy, problem solving, time saving.
Associative Strategy & Tactic & Retail Expertise
Expertise in associative retail and communication
The associative campaign: integrated advertising between local dealers that carry forward the same. MediaXchange: conjunction ring between HQ and territorial players.
The local associative campaign is a local strategic integration of the national advertising..
The local associative campaign, compared to the standard national activity, optimizes the costs of investment..
MediaXchange, as specialist in the Automotive advertising planning, ensures a perfect allignment between the local campaign and the national one and guarantees quality in terms of results..
MediaXchange is a conjunction ring between the tactical activities of local dealers and the strategical operations of the HQ..
Planning an Associative Campaign With Us: Why?
We are leaders in planning advertising for Automotive, therefore we can say we are consultant for each player.
We adopt an essential approach, concrete and handy.
We allign perfectly the HQ strategic choices at the local lines.
We recognize the importance of the regional features, therefore we maximize the results of the local choices.
We study the best way to manage the communications dedicated to a local specific target.
We spread the communication deeply on field, so that it can reach the target in goal.
Strategy & Tactic & Retail Expertise & Integration, Time and Costs savings, Performance