In planning media tools for pharmaceutical brands, MediaXchange boosts the promotion of prescriptions, sale, supply and consumption of pharmaceuticals. To get the best from the campaign, the knowledge of targets is mandatory, as well as the respect of ethic rules in media planning.
Respecting ethics lines and bonds, MediaXchange develops marketing projects to inform the audience and advise about the products. This way, the positioning of the brand improves. Mediaxchange’s pharma specialists are constantly up to date about the right way to spread the communication, alligning the media strategy with the bonds of this market and protecting the customer.
MediaXchange plans pharmaceutical advertising for OTC, ethics pharmaceuticals and generics, respecting the current regulations.
MediaXchange acts in the name of objectivity, validity and pertinence of contents: national and international laws, ethics codes and internal policies always steer our work in pharmaceutical marketing and communication strategy.