LAND ROVER, INTEGRATED CAMPAIGN 2017
Land Rover’s campaign adv 2017, to promove the new Discovery Sport-Dark Edition
The media mix is integrated: Digital, OOH and press.
The goal is to convey the campaign on users in target , who are visiting premium websites with high traffic, vertical on travel or automotive sectors, with high impact formats.
Diversification and variety in the choice of OOH, placed in the airports of Turin, Milan Linate, Venice, Bologna, Rome Fiumicino and Bari-Brindisi.
Impact formats with medium and maxi size and videocomunication were positioned In the main areas of departure, arrival and transit zones.
The offline campaign is conveyed on famous national daily press, to reach your audience interest.
Period: february 2017