TRENORD – DISCOVERY TRAIN SKIPASS 2017
Project Discovery Train, built by Trenord creates a shared activities with some ski resorts to which the transport company has dedicated a special offer with a price ticket beneficial.
Campaign focused on Online marketing with Banner and promotion conveyed by social media.
Depth work also on social media and working on Mobile advertising,, targetting the interest group.
The planning was carried out in geolocation with a focus on the city of Milan, Monza, Bergamo, Brescia and Lecco, reaching Ski and winter sports enthusiast.
Period: January 2017