WMF German group synonymous with cookware and items for the first quality house, has made Mediaxchange, a web campaign in November and December 2016.

Objective: to increase the visibility of products, create brand awareness and aim for cross-media activities that can bring customers directly in stores.

The communication has been provided through a system designed for Display Data Driven Campaign, strongly targeting area audiences for geo area, visited sites, and semantic profile.

With the Proximity Mobile Marketing map the satellite coordinates of the WMF sales outlets throughout the country was then performed, to intercept live target users who sailed near the store, in order to entice them to visit the on-site point.