Corporate barter
(advertising barter)
MediaXchange offers an innovative a high solution for companies: CORPORATE
BARTER, namely the opportunity to finance advertising campaigns through the exchange of products, both physical, such as fast-moving consumer goods, and virtual or digital, such as gift cards.
By activating this option, companies can unlock the value of products that have been stored in warehouses for extended periods – whether surplus stock or slow-moving inventory – by using them to finance media buying activities.
What are the advantages?
FINANCIAL AND BALANCE SHEET
No cash outlay and protection of company liquidity, safeguarding the balance sheet from losses or write-downs.
COMMERCIAL
Placement of the client’s products in new markets, especially international ones, while respecting agreed distribution strategies.
LOGISTICAL
Clearing warehouse space occupied by goods that have been idle for a long time.




Thanks to over a decade of experience in sell-in and sell-out and strong expertise in the advertising sector, MediaXchange stands out from its competitors by being able to provide a high-quality, efficient, and effective communication plan.
Would you like to learn more?